BFA+MFA 2022

Naima Almajdobah

STITCH BY STITCH

Graphic Design

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Stitch By Stitch is a project designed to experience, translate, and spread the rich visual culture and diversity of traditional Palestinian textile patterns using modern techniques and mediums including, but not limited to, visual communication and sonification.

As Palestinians, preserving our culture has always been part of our identity, especially given how threatened it has been in the modern era. It is part of who we are. We protect our traditions, culture, and customs as if they are our own children. Cultural preservation is the last thread between us and our home.

This project is divided into three distinct yet interconnected phases: experience, translation, and dissemination. Experience: Learning the ancient craft and being able to produce my own pieces. 

Translation: generating sound for all patterns. 

Dissemination: teaching future generations the craft by designing a new and modern embroidery kit.

The goal of this project is to connect the past with the future and act as a bridge between both, and then spread the process I went through to inspire and teach the next generations and ensure that they keep spreading it too.